Hellertown’s popular holiday kickoff, Light Up Night, is getting a bit of a makeover this year.
As is tradition, the event will be held the Friday after Thanksgiving, which this year is Friday, Nov. 24.
However the normally hour-long event will be extended to three hours, from 6 to 9 p.m.
Hellertown-Lower Saucon Chamber SVP Jessica O’Donnell said in an email that the longer time frame for the festivities will keep attendees in the community longer, and help showcase more of what downtown Hellertown has to offer.
Once a part of Light Up Night, 15-minute trolley rides through town will again be offered to guests this year, for a fee.
There will also be a cash bar serving adult beverages, in addition to the traditional hot cocoa and cookies available for free to revelers of all ages.
O’Donnell also promised more entertainment and music than in years past, as well as participation by more local nonprofit organizations, who might do things such as sponsor an activity.
“These are only a few of the new additions we have confirmed thus far,” she said, adding that sponsors are being sought to help fund the expansion of the event.
Light Up Night is held downtown at Hellertown Borough Hall and across the street at Detwiller Plaza, where the borough’s light displays are ceremonially turned on with the flick of a switch. This year new decorations on the light poles up and down Main Street–large wreaths with LED lights–will also be turned on for the first time.
The culmination of the evening–for the little ones, anyway–is traditionally Santa’s arrival on a decorated firetruck, after which he visits with kids and is available for photos inside Borough Hall.
If your organization or business is interested in participating in Light Up Night this year, contact O’Donnell at firstname.lastname@example.org for more information.