Advertise on Saucon Source

Hello, and thank you for your interest in advertising on Saucon Source! Below you will find our rate card containing pricing information for our two display ad zones as well as sponsored content, which can be written to suit almost any need your business may have.

2021 Rate Card

Site Traffic

Our ads reached more than half a million unique visitors in 2020. According to Google Analytics, SauconSource.com had 526,809 users in 2020, which represented a 35 percent increase in traffic from 2019. Additionally, site content had nearly 1.8 million pageviews.

Our History

Saucon Source was founded in 2014 as an independently-owned and operated digital media company. Since then, the business has grown from an idea publisher Josh Popichak is passionate about–providing timely online news–into a site that’s an integral part of the Saucon Valley community. With our No Rain Date podcast, we’re further expanding our ability to reach and inform local readers–and listeners.

As a locally-owned small business, advertiser support is crucial to our survival. It’s one of the reasons we’ve avoided putting up paywalls and why we work tirelessly to ensure that every advertiser is satisifed with the results from their campaign, as the testimonial below highlights.

Josh and Saucon Source have been an invaluable resource. Their partnership has helped to grow our small business and serve the local community. -Pins N’Needles

Why advertise on Saucon Source?

Community: We’re a small business that’s proud to be located on Main Street in Hellertown. We support community causes and organizations, and encourage others to do so whenever possible. A couple ways we have helped the community are with Project Keep Hellertown Warm and our holiday food drive to benefit local food banks.

Reach: Saucon Source stories receive over 150,000 pageviews by more than 45,000 unique visitors per month (source: Google Analytics, date range Jan. 1 to Oct. 28, 2020).

Frequency: Saucon Source is updated several times each day with timely, local content.

Innovation: We offer a variety of digital display advertising other media outlets don’t, including video advertising. We’ll be happy to provide you with a demo of our ad suite.

Flexibility: SauconSource.com publishes online 24/7/365, so there are never any deadlines. Changing your ad is as easy as telling us how you’d like us to update it for you.

Sponsored Content: In addition to news content, we create custom content for businesses and nonprofits. Purchase a sponsored story by itself or in combination with a display ad as part of a package. Advertise for a month or longer and receive at least one complimentary sponsored story. Use it to help customers learn about your latest offer, your new team member, to celebrate a milestone achievement or simply to remind the community about what makes your business special. We’ll work closely with you to tell your story in a way that will engage readers and motivate them to become customers.

Influence: Saucon Source news and advertising are shared on social media and elsewhere. As of October 2020 the Saucon Source Facebook page had more than 11,300 followers. We’re also on Instagram, Twitter and LinkedIn. Our Monday-Wednesday-Friday newsletter, with more than 4,700 subscribers, features all current display ads.

Growth: Saucon Source traffic is strong and growing, as is our coverage area. We’re exploring new opportunities and welcome your suggestions. To share an idea or ask a question, please contact Josh at 610-442-3370 or josh@sauconsource.com.

How does advertising on Saucon Source work?

Saucon Source offers two zones for display advertisers–the title zone and the regular zone–and dozens of types of ads through our hosting provider Broadstreet ads.

The title zone is the most prominent ad zone on SauconSource.com, with ads appearing above our masthead. Several ads may run in rotation in this zone at a time.

Advertising

An example of a title zone ad.

Our regular zone offers visibility with flexibility. Square or rectangular ads in this zone display more text and graphics. These ads appear on the right side of the homepage on desktops and laptops. On mobile devices they appear in between homepage stories. On all devices they rotate to appear above and below content on individual article pages.

Choose from a variety of ad types–including video, photo gallery, Instant Instagram and more–available from our ad server, Broadstreet Ads. Click here to see more examples.

Red Door ELC ad

Above, an example of a regular zone ad on Saucon Source. These ads can be square or rectangular, and may be oriented in landscape or portrait sizes to suit the needs of the advertiser. Regular zone ads appear on the right side of the homepage on desktop and laptop computers, and in between featured stories on the homepage as it is displayed on mobile devices. On individual article pages they appear above and below the story text on all devices.

 

 

 

 

How many people will my ad reach?

Your ad’s reach will vary and depends on several factors, including the amount of time it is scheduled to run for. We are able to track the number of impressions and clicks each ad receives via our server. This information is available upon request in the form of a report.

What do I receive with my ad?

Free ad design with Canva Pro is included, or you can design your own ad. Just ask us for the specs.

Your ad is linked to a website, such as your business website or social media page. Included with every ad is a complimentary post about your business on the Saucon Source Facebook page. Your ad will also appear in the Saucon Source newsletter.

Also included with your purchase of an agreement of one month or longer is at least one complimentary custom sponsored story. Click here for an example.

For businesses that have more information to share than a single story can accommodate we offer the opportunity to sponsor a series of stories. Other types of sponsorships–such as local high school sports sponsored content–may be available on a limited basis. Please email Josh Popichak at josh@sauconsource.com for further details.

Nonprofit advertising

Saucon Source understands that nonprofit organizations often have limited advertising budgets–now more than ever–which is why we offer them a 50 percent discount on all display advertising and a 20 percent discount on sponsored content.

Local business consulting

With 15 years of experience covering the local business scene as well as his ownership of Saucon Source LLC, Josh has a unique and valuable perspective on what it takes to successfully launch and grow a business. To request information about consulting, please call 610-442-3370, email josh@sauconsource.com or use the contact form below.

Learn more

Thank you for considering advertising with us. For more information, please email publisher Josh Popichak at josh@sauconsource.com or use the form below.

Disclaimer: The advertising rates listed above are current as of Dec. 28, 2020. Please note that we reserve the right to reject advertising submitted for publication at any time, for any reason. A proof is provided to each advertiser prior to their ad’s publication. In the event they are deemed necessary, we will do our best to make timely corrections to an ad. Saucon Source LLC is not responsible for any errors or omissions the advertiser failed to discover during the pre-publication review process.

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