ADVERTISING/MEDIA KIT

NEW AD ZONE FOR 2017! The header ad zone is the most prominent slot on the Saucon Source website–and it’s now available! Ad specs: 450 pixels wide by 150 pixels high (see example below). Design your own ad or let us help you. Please call 610-442-3370 or email [email protected] for pricing and other information.

The header ad zone features ads of this size (450 pixels by 150 pixels) and is the most prominent zone on the Saucon Source website.

Saucon Source is a window on the Saucon Valley, and if you’re a local business it can also be a window to new customers; customers who are hungry for information and want to support local businesses. We offer a variety of options to best suit your advertising needs, and will happily work with any budget.

As a small business with a strong commitment to serving our community, we’re here to help you by providing you with the detailed information you need to make an informed decision and answer any questions you might have. We also offer discounts for nonprofit/community organizations and extended contract savings.

Here is a recent testimonial from a satisfied advertiser, Digital Oasis LLC, of Hellertown (click here to read more about them), whose owners also rely on Saucon Source for accurate, up-to-date local news!

Testimonial

BANNER (DISPLAY) ADVERTISING

Reach thousands of engaged local readers every month and connect them with your website with an attractive ad strategically placed on Saucon Source to draw attention to your business or organization. Submit a design to spec or let us design it for you. Sign up for a one month contract or longer and receive at least one free sponsored story! Please see the rate cards above and (linked) below, or email Josh Popichak at [email protected] for more information about ad pricing, design and answers to other frequently asked questions. See below for just a few examples of our innovative new banner ad options, courtesy of our ad server Broadstreet Ads. (Please note: Some of our newer ad types may include an additional surcharge.)

Examples:

INSTANT FACEBOOK AD (Create an ad from a public Facebook page. This ad pulls in the latest post from a Facebook feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post. The Facebook page must have its age restrictions set to 13+ and have no country restriction. It only pulls in posts by the admin of the page, but will pull in comments by other users.)

THE CUBE AD (This ad displays 6 images and captions of your choosing in a very slick rotating cube. It’s great for capturing attention. The cube will accept any photo size, but square photos work best if you don’t want any auto-cropping or sizing.)

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CLICK TO ENLARGE AD (Features a very simple format which displays an image and a “Click to Enlarge” call to action, which will open the image in a new window. Perfect for store flyers and circulars.)

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REAL ESTATE GALLERY AD (An ad format specifically for real estate agents selling property. It displays a real estate company logo, an agent’s name, a photo, images and details of their listing.)

“LAZY AD” WITH FEATURED BOX RIBBON (Just supply a photo. Put a fancy ribbon on a standard ad and add text. It’s best to use this with a box ad greater than or equal to 300 pixels wide. Great for real estate and food specials.)

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YOUTUBE POP-UP AD (Embed a YouTube video as an advertisement with an optional message below the embedded video. This ad can be any width or height while being responsive and mobile friendly.)

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THE FLIPPER AD (A banner ad that, when hovered over, will “flip” to reveal its other side, which is a second banner ad.)

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THE SCRATCH-OFF AD (Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter freeform text to be displayed instead.)

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STANDARD CLICKABLE BANNER ADVERTISING (EXAMPLES)

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SPONSORED SECTION

Sponsor an entire section of content on Saucon Source and have your ad appear above each article that is published in that section (for example, “Business”), for maximum visibility. In exchange for your high level of commitment to Saucon Source and its readership, you’ll receive a complimentary story announcing your business’s partnership in our mission to serve readers the best online local news.

SPONSORED STORY

Your business has a unique story to tell. Let us help! Promote a new product, service, upcoming event or opportunity–or simply remind everyone about what makes your business or organization special–with a custom story that will be seen by hundreds or even thousands of potential local customers.

Click here for an example of a sponsored article.

Some advantages of a sponsored story include:

  • Flexibility. The story can be general or it can highlight a special event (e.g. an anniversary), a new product or even a special sale. It’s completely customizable to fit your needs!
  • It will remain on the website indefinitely.
  • It will appear and help boost your business’s ranking in search engine results (Google, etc.).
  • You can easily link to it from your website/social media accounts.
  • It’s shareable, which means your current customers/supporters can and will help promote it.

Each sponsored story is prominently featured on our homepage/mobile site, promoted in our email newsletter and shared/pinned on the Saucon Source Facebook page. Your story will remain archived on the site, giving you the benefit of ongoing visibility for your business via search engine results. Cost: $100 (plus tax) for businesses, $80 for nonprofit organizations.

For more information, please email publisher Josh Popichak at [email protected] or submit your contact information via the form below.

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