Advertising and Sponsorships

 

Welcome, and thank you for your interest in advertising on SauconSource.com, your open door to Saucon Valley online news and information! This independently-owned and operated news website was founded in October 2014 and is and updated with new and timely content daily. We are proud not to have paywalls. SauconSource.com is entirely supported by advertisers, social media clients and the occasional reader-donor, for whom we are extremely grateful. Please take a few minutes to review the rate card above and explore the site. We believe you’ll soon understand why we offer local businesses the best overall value when it comes to spending their hard-earned advertising dollars.

HOW DOES ADVERTISING ON SAUCON SOURCE WORK?

Saucon Source offers two different zones for display advertisers: the title zone and the content zone, and dozens of types of ads through our hosting provider Broadstreet ads.

Need to reach a lot of people in a hurry, with a message they can’t miss? The title ad zone is the premier and most prominent advertising space on the Saucon Source website (ad specs: 450 pixels wide by 150 pixels high). Up to five ads may run in rotation in this zone at a time. Your business or organization’s ad will attain higher visibility when running in this zone, which is prominent on page loads on both mobile devices and desktops.

An example of a title zone ad

Need a larger ad that offers more flexibility? In that case our content zone ad (specs: 375 pixels wide with variable height) is a perfect choice. Square or rectangular ads in this zone can display more text and more graphics, and appear above and below stories, as well as alongside them when viewing the site on a desktop.

An example of a content zone ad

Choose from a wide variety of ad types–including flash-enabled, multi-photo, social media-integrated and more–exclusively available through our partnership with Broadstreet Ads. Below are several examples of them. Please click here to see more of the types of ad from which you may choose.

Glossy Gallery with Captions (ideal for real estate advertising)

Unlimited Slideshow (a good choice for an advertiser with a lot of photos to showcase)

Instant Facebook (your Facebook feed becomes the ad; also available are Instant Instagram, Instant Twitter and Instant Video)

Real Estate Gallery

The Amazing 3D Cube/Gallery

HOW MANY PEOPLE WILL MY AD REACH?

Your ad’s reach will vary and depends on several factors, including the zone you select to run it in and most importantly the amount of traffic on the site while it is running. Typically any ad that runs for a week or more will receive upwards of 10,000 impressions and 20 clicks. The total number of impressions served (ads seen by readers) in May 2018 was over 500,000 (source: Broadstreet Ads).

WHAT DO I RECEIVE ALONG WITH MY AD?

Ad design is free and included in the price of your ad, but we’re also happy to work with you if you’d like to design your own ad to meet our specs.

Your ad is linked to a webpage (such as a homepage or social media page) of your choice. Included in the price of your purchase is a complimentary post about your business on the Saucon Source Facebook page, which has more than 8,000 followers. Your ad will also appear in the Saucon Source e-newsletter, which you can subscribe to here.

Also included with your purchase of an ad run of one month or longer is at least one complimentary sponsored story (value: $100). Use your sponsored story to remind local residents about what makes your business special, to highlight an upcoming special event or sale, to celebrate an anniversary or special honor you’ve received or to do something else. The choice is yours and we will work with you to make sure your are happy with every aspect of your story, from the artwork that goes with it to the social media posts that are embedded in it (if applicable).

Note: Sponsored stories may also be purchased separately. Please click here for an example of a sponsored article.

Also available on a limited basis are sponsored columns and sponsored series. A sponsored column is a regular or semi-regular column written by a local business owner–such as a realtor, doctor, lawyer, etc–and includes useful, timely content for readers along with links to the writer’s business website and social media accounts, as well as a professional bio. A sponsored column is a unique opportunity to set yourself apart from others in your field by presenting yourself as a local expert. A sponsored series is an article series paid for by a local business or organization, whose name is highlighted in the headline and a blurb at the end of the story. Typically, Saucon Source offers sponsored series opportunities to help subsidize our ever-expanding coverage of seasonal high school sports. These sponsorships include display advertising and typically require a commitment to sponsor at least 10 articles. Please email publisher Josh Popichak at josh@sauconsource.com for pricing and more information.

All sponsored stories–regardless of type–are featured at the top of the homepage when published and are shared on Facebook, with your business tagged. They’re also featured in the Saucon Source newsletter, which is emailed every Monday, Wednesday and Friday morning. Typically a story is on the homepage for about a week, after which it is archived and still accessible to readers on SauconSource.com. Links to sponsored stories appear in search engine results, which is an added value.

A WORD ABOUT NONPROFIT ADVERTISING

Saucon Source understands that local nonprofit organizations often have very limited advertising budgets, which is why we offer nonprofits a 50 percent discount on display advertising and a 20 percent discount on sponsored content. Please note that no further discounts may be applied.

All local nonprofits are invited to use our community events calendar to help promote their upcoming events, free of charge. Simply create a new account or log in to an existing one to post your event here.

IN CLOSING…

As a small business with roots here, our commitment to serving our local business community is strong. We’re on Main Street too, and we owe our existence to the other small businesses that help make Saucon Valley such a special place. That’s why we are invested in YOUR business’s success. Thank you for considering advertising with us. We look forward to talking with you soon!

For more information about advertising, please email Saucon Source publisher Josh Popichak at josh@sauconsource.com or submit your contact information via the form below (please put “Advertising” in the subject line).

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