Small Business Saturday was originally conceived by American Express as a way to help promote consumer recognition of independently-owned businesses during the busy holiday shopping season.
Today, thousands of Main Street businesses across the country participate in Small Business Saturday by offering their customers special deals and savings on the Saturday after Thanksgiving.
This year SBS will be observed on Saturday, Nov. 28, and in Hellertown several businesses will be participating in the celebration as they have in recent years.
In addition to a coupon for 25 percent off any non-sale item of one’s choice*, Frey’s Better Foods will host demonstrators from Garden of Life and Nordic Naturals/Immune Basics.
The well-known health food and natural products store will also offer vitamin line discounts on Nordic Naturals, Nature’s Way, Enzymatic Therapy, Terry Naturally, Country Life, Twinlab, New Chapter, Gaia Herbs, Solgar and Frey’s brand.
There will be $50 gift certificate and gift bag drawings, free product samples, taste-testing and free reusable shopping bags for customers (while supplies last).
Frey’s Better Foods is located at 1575 Main St., Hellertown (phone: 610-838-6989). For more information, including store hours, visit and like their Facebook page.
*Not to be combined with any other offer. One coupon per customer. Coupon valid on Saturday, Nov. 28 only.
Bella’s Ristorante, 639 Main St., Hellertown is planning to offer gift card rewards on both Black Friday and Small Business Saturday.
Customers who purchase a $20 gift card to the Italian restaurant on those two days will receive $10 extra as a reward, for a total gift card value of $30. There is no limit to the number of cards that can be purchased, but the purchases must be with cash.
From Sunday, Nov. 29 until Christmas Eve, Bella’s will reward customers who purchase a $20 gift card with $5 extra as a bonus (total gift card value: $25).
Doggy Dao & Cat’s Meow, a pet supply store that specializes in natural products, will host an all-day Small Business Saturday sale from 10 a.m. to 5 p.m. Nov. 28.
Shoppers who spend $35 will save $5 plus get a $5 gift certificate; customers who spend $50 will save $10 plus get a $10 gift certificate; shoppers who spend $75 will save $15 plus get a $15 gift certificate; and customers who spend $100 or more will save $20 plus get a $20 gift certificate.
The store will also provide free snacks. For more information visit their Facebook event page for Small Business Saturday.
Doggy Dao is located at 1238 Main St., Hellertown.
Nearby, Maui Kitchens Inc., 1308 Main St., is planning an open house event from 11 a.m. to 2 p.m. which will feature a raffle for a $100 Hellertown gift card “variety pack” and refreshments. Visitors who bring nonperishable food items to donate to a local food bank will receive an additional raffle entry for each donated item.
The kitchen and bath design center recently opened for business and features a wide variety of cabinets, flooring, lighting, appliances and fixtures on display.
Next door to Maui Kitchens, from 9 a.m. to 3 p.m. Pondelek’s Florist & Gifts will help its customers save by offering 25 percent off most gift shop purchases. Complimentary calendars will be offered along with free giveaways with purchases. The weekend of Dec. 4-6, the store will host its annual Holiday Open House.
Saucon Valley Bikes, 824 Main St., Hellertown, will offer customers who bring in canned foods to donate to the local food bank a discount on purchases.
YoFresh Yogurt Cafe, which recently opened at 9 Main St. in the Shoppes at Hellertown, will offer customers $1 off any purchase of $5 or more OR $2 off any purchase of $10 or more (offer may not be combined with any other discounts or offers). The business will also hold an in-store raffle to win a $25 Yofresh Yogurt Cafe of Hellertown gift certificate.
DiMaio’s Family Ristorante and Pizzeria, 27 Main St. in the Shoppes at Hellertown, will be selling $50 gift certificates for $45 on Small Business Saturday only.
If you know of a Saucon Valley business not listed above that will be participating in SBS, please post details about their event or promotion in a comment below, or email them to email@example.com with “Small Business Saturday” in the email subject line.