Most car detailers will tell you they’re passionate about keeping vehicles looking their best, but how many have developed a product to give their clients the best results possible? Saucon Valley detailer and Pichel Detailing owner Adam Pichel has.

A lifelong car fanatic, Pichel began detailing when he was 15 and now takes care of some of the most luxurious cars and SUVs in the area, but a frequent source of frustration was that the towels he used to dry them off would often leave streaks behind.

Adam Pichel is the owner of Pichel Detailing in Hellertown. A Saucon Valley native and self-described “car fanatic,” he enjoys helping customers maintain and protect their vehicles, which is why he created the PicTowel. (Courtesy photo)

“Some pushed water around, some left streaks and some just didn’t feel safe on paint,” he said. “After detailing thousands of vehicles, you start to realize how important that final step really is.”

Pichel’s solution to the problem was to develop his own product called the PicTowel, which is thicker, softer and absorbent enough to fully dry the vehicles he works on without leaving unattractive streaks behind or damaging the finish.

“My goal with PicTowel is simple: help people get better results, make the process easier and provide a product that actually performs the way it should,” he said. “This brand is built on experience, not guesswork. And I stand behind every towel because I use it myself.”

The PicTowel is available for purchase as a single item or as part of a bundle that includes PicTowels, the PicFiber and the PicMitt at PicTowel.com. (Courtesy image)

The PicTowel is available for purchase via PicTowel.com, where it can be purchased by itself or as part of a bundle that includes a set of towels and a wash mitt, which can also be bought separately.

Each PicTowel is value-priced and backed by a 100 percent satisfaction guarantee, so customers can rest assured that their car’s finish will be flawless. In fact, customer satisfaction is central to everything Pichel does, including his detail work.

“Detailing has always been my true passion,” said Pichel, who credits an “entrepreneurial mindset” with helping him grow his business. Most of all, he enjoys the satisfaction of helping owners keep their cars clean and protect their investments.

With spring’s arrival and pollen counts on the rise, Pichel said his detailing schedule is filling up fast. Appointments for a detail can be made online and for a limited time customers can enjoy a 10 percent discount with Pichel’s spring special.

Pichel Detailing offers mobile services within a 12-mile radius of Hellertown including full interior and exterior detailing, ceramic coating, clay bar treatment, precision paint correction and headlight restoration. They also have monthly maintenance packages for customers who want the peace of mind from knowing their cars will look immaculate all year long.

A self-described car fanatic, Pichel prides himself on using only top-tier products and expert techniques to ensure superior results every time.

To view pricing as well as photos of vehicles that have been expertly detailed by Pichel Detailing or book an appointment, visit PichelsDetailing.com. Customers can also call 484-926-4158 and follow Pichel Detailing on Facebook for updates.