Note: The following is a news release from Giant Food Stores.
Noted entertainer Queen Latifah has launched the Queen Collection–a new floral line–at Giant supermarkets.
GIANT Food Stores announced Wednesday an exclusive partnership with award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking floral line. The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers. Beginning Oct. 7, the new line will be available at all GIANT and MARTIN’S stores.
“I love flowers, giving them and receiving them, so when GIANT/MARTIN’S presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Queen Latifah. “I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection.”
The Queen Collection features a number of stunning arrangements, including eight floral bouquets and two orchids that have all been personally named by Queen Latifah. Using inspiration from her widely varied professional career, Queen Latifah has named each design based on the feeling it is meant to convey and evoke. The Queen Collection bouquets include the Passion Rose Bunch, Hope Bouquet, Unity Bouquet and the Confidence Bouquet, to name a few.
“We are excited to launch our exclusive partnership with Queen Latifah, offering our customers even more floral variety in our stores,” said Tom Lenkevich, GIANT/MARTIN’S president. “This is just another example of how GIANT/MARTIN’S is committed to providing our customers a better place to shop for all of their grocery needs.”
One hundred percent of the flowers in Queen Collection bouquets and arrangements are sustainably sourced from certified farms. The Queen Collection is offered at a range of price points starting at $10.88 and can be found at all GIANT/MARTIN’S stores in addition to the Ahold USA retail divisions of Stop & Shop and Giant Food of Landover. The Queen Collection can also be ordered online at petaldelivery.com.
