Giant Launches New Rewards Program, ‘Giant Choice Rewards’

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Giant Direct

The Hellertown Giant is located at 1880 Leithsville Road in the Creekside Marketplace shopping center (FILE PHOTO).

Giant Food Stores announced Monday that a revamped customer loyalty program called Giant Choice Rewards is now available in all of its stores, including its Hellertown store at 1880 Leithsville Road in Lower Saucon Township.

The new program will give “customers a way to increase their savings through personalized offers on products they already buy,” a news release said. “An enhancement to Giant’s previous Gas Extra Rewards program, Choice Rewards brings customized savings and rewards right to customers’ fingertips with the Giant or Martin’s app.”

With Giant Choice Rewards customers will be able to earn points through personalized “bonus earn” offers in addition to continuing to earn points on qualifying purchases at a rate of one point for every dollar spent.

Points can be redeemed on grocery purchases which will trigger additional savings and offers, or on gas purchases. When redeeming points for gas savings, customers will continue to receive $.10 off each gallon for every 100 points earned, up to free gas.

“When we designed Giant Choice Rewards, we did so with today’s families in mind,” said Matt Simon, chief marketing officer for Giant Food Stores. “We know no two families are the same so no loyalty experience should be, either. Easy to use, our new program gives our customers more of what they’ve been asking for while providing us with a new way to meet their evolving needs, helping us deliver a truly unique customer experience.”

Giant’s customer loyalty program has been an integral component of its business model since 2000, the company said, adding that the chainwide rollout of Giant Choice Rewards comes after a successful pilot program over the summer.

“We’re always looking for ways to use technology to give our customers a better shopping experience,” Simon said. “Following the positive feedback we received from our associates and customers during the pilot, we’re excited to introduce the expanded program to all of our customers, offering them the freedom to choose the reward that matters most to them and additional ways to be rewarded.”

In the Giant app customers can track their points progress while managing points and rewards. Points expire on the last day of the month following the month in which they were earned (for example, points earned Oct. 7 would expire Nov. 30). In addition to viewing their personalized offers and rewards earnings in the app, customers can load digital coupons, activate Deli Order Ahead or place a grocery order with Giant Direct.

For more information about the rewards program visit

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